 Rodeo Drive Tourist Information, Beverly Hills, California
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Rodeo Drive (pronounced rou-de-o, map) is a famous shopping street in Beverly Hills, California.
Although Rodeo Drive may refer to North Rodeo Drive (between West Sunset Boulevard and Wilshire Boulevard) and South Rodeo Drive (Wilshire Boulevard to Beverwil Drive), the famous stretch of upscale shopping is on North Rodeo Drive, between S. Santa Monica Boulevard and Wilshire Boulevard. This is where you find all the expensive and luxury stores represented. To name them all is to practically name a who's who of luxury brands.
Rodeo Drive near Wilshire Boulevard
Author: sailko (Creative Commons Attribution 3.0 Unported)
The name Rodeo Drive comes from El Rancho Rodeo de las Aguas, meaning "ranch of the gathering of waters". This is the name of the area that includes present-day Beverly Hills.
The development of Rodeo Drive came about when property investor Burton E. Green bought the area in 1906. Together with other investors, they developed the land on the main street, which is called Rodeo Drive.
The exclusive shopping precinct of Rodeo Drive only came about in the 1970s, when upscale brands start to open outlets here. Eventually every luxury retailer regarded having a Rodeo Drive address a necessity for having "arrived", helping the street become a tourist attraction in the process.
Street sign of N. Rodeo Drive, Beverly Hills
Author: Torsten Bolten (Creative Commons Attribution 3.0 Unported)
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